2010: The Year of Mobile Search??

Filed under: Mobile, Paid Search — Tags: , , , , , — Jacqui Tourle @ Thursday, February 4th, 2010

While every year for the past five has been heralded ‘the year of mobile’, will 2010 take the crown?  I don’t think it’s quite time yet, but it is time we all sat up & took notice of how consumers are using search on mobile phones.

There are two ways to target paid search ads to consumers using mobiles:

1. Users on WAP-enabled mobile phones (eg BlackBerry and the host of internet-enabled standard handsets)

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IDNs and the Potential Impact on Search

Filed under: Updates — Tags: , , , , — Ian Lavelle @ Tuesday, November 10th, 2009

It was announced by ICANN (Internet Corporation for Assigned Names and Numbers) this week that International Domain Names (IDNs) are to be made available by early to mid 2010. IDNs will allow for registration of domain names that do not use the latin alphabet, instead using local language characters, for example Chinese or Arabic. ICANN chairman Peter Dengate Thrush described the new system as “the biggest technical change to the Internet since it was created four decades ago”.

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Study on Interplay of Social Media and Search

Filed under: Research — Tags: , , , , , — Poorani Prithiviraj @ Thursday, October 8th, 2009

On the 6th of October, GroupM Search, comScore and M80 revealed their study on how Social Media plays an intertwined role with search marketing, predominately in the Paid Search arena. The purpose of this study was to explore the connection between social media and its influences on search behaviour. Evidently the results from the research unveiled a dramatic correlation, whereby influenced brands discovered through social media saw a positive impact on their paid search activity, including lower-funnel searches (long tail searches) and increased paid search click-through-rates (CTR).

To put the whole study into a little more perspective, GroupM and the team looked at the background and opportunities between Social Media and Search to identify synergies. The plan was to explore:

  • When consumers are exposed to social media and influenced social media, are they more likely to search, and, when they do, more likely to engage?
  • Does social media exposure influence search behaviour by driving search queries further down the purchase funnel where consumers are more likely to convert?
  • Is there a synergy between influenced social media and search marketing that drives better performance than search only? (more…)


Using Search to Build Desire

Filed under: Paid Search — Tags: , , , , — Jacqui Tourle @ Friday, May 22nd, 2009

We all know paid search is a great direct-response mechanism.  We can very effectively place a product right in front of a consumer at the precise time they’re looking for a solution.  But what about effecting consideration further up the funnel? (more…)



Google’s New Trademark Policy

Filed under: Google, Updates — Tags: , , , , , — Robbie Hills @ Tuesday, May 19th, 2009

What does Google’s new trademark policy mean for companies in APAC?

Well it more than likely means increased search spend for you. No prizes why Google changed it then.

What was previously the case across the majority of APAC was that when you registered your trademark keyword terms with Google it meant your competitors, affiliates or unauthorized resellers could not buy those terms nor have an ad triggered against it. (more…)