Back to Basics: A Quick Guide to 20 ‘Must Know’ Paid Search Terms
Filed under: Adwords, Google, Paid Search — Tags: Adwords, google adwords, google mobile search, google search, keyword research, Paid Search, search engine, sem — Megan Edwards @ Tuesday, June 21st, 2011
With the digital landscape evolution showing no signs of slowing down, it’s easy to become overwhelmed by the volume of new things we are exposed to on an almost daily basis. What’s more is that often we are expected to understand and know how to use these new applications, programs and solutions almost immediately with no instruction manual or road map!
That’s why I find it’s important to get back to basics every now and then and that’s what this blog post aims to do for Paid Search by providing an easy index guide to 20 ‘Must Know’ Paid Search terms. Whether you’re new to Paid Search, a CEO needing help deciphering reports or a small business owner trying your hand at AdWords for the first time, these ‘must know’ terms will go a long way to helping you get comfortable with the world of paid search.
(more…)
What Does Google’s New SSL Search Mean For Analytics?
Filed under: Analytics — Tags: Google, google serps, search engine, Search Engines — Mark @ Tuesday, June 8th, 2010Last month Google made the announcement that in addition to its regular search choice they would start offering a new “secure” alternative. The new offering can be found at https://www.google.com and the idea behind the new service is rather simple. By using SSL technology you are able to create a secure and encrypted connection between your browser and Google, ensuring that no third parties on your network will be able to intercept your search results.
However, this new enhanced privacy potentially comes at a cost for those of us out there who rely on analytical software to gain valuable insights into how users come to discover our site. Let’s say for example you owned a website that sold home theatre systems, traditionally when a user searched for the phrase “buy home theatre” in Google they would be taken to the address http://www.google.com/search?q=buy+home+theatre. Then when a user clicked your listing in the search results and was taken to your website, using analytical software you could then see what page the user came from, and in turn, discover what search phrases they used to discover your site. (more…)
Bada Bing! – Microsoft Bing Launches
Filed under: Updates — Tags: bing, Google, search engine, update — Outrider Team @ Monday, June 1st, 2009So, its official – Bing is rolling out worldwide!
I have just left a demo of the product here in Australia and I am impressed. While the layout of organic and paid advertising seems to have remained in tact, this could be a great product and its certainly got some bells and whistles.
Here are a few stats:
- 42% of sessions require refinements
- only 1 in 4 queries are successful
- 66% of people use search more frequently to make decisions and are often disappointed
This is where the opportunities lie. Microsoft is attempting to give users more confidence that the link they click is the one that will best satisfy their query. (more…)
Wolfram Alpha Set For Launch
Filed under: News, Search Engines — Tags: News, search engine, wolfram alpha — Ian Lavelle @ Thursday, May 14th, 2009With Wolfram Alpha set to launch in the next week, there’s been a lot of hype around the potential impact it may have on the web. Wolfram Alpha is the latest in an array of new search engines, which has been developed by the mathematician Stephen Wolfram. It differs from other search engines in that it’s being billed as a “computational knowledge engine” which presents information it has collected from various sources to the browser, rather than just returning a list of potentially relevant sites.
