Google – 2011 Year in Review
Filed under: Google, Updates — Tags: 2011, Google, search, year in review, zeitgeist — Katherine Johnson @ Wednesday, December 21st, 2011
This year marks Google’s 11th annual look back at the searches that compose the year’s Zeitgeist—the spirit of the time. With Zeitgeist, Google look at both the popular and the fastest rising terms around the world.
Infographic – The Wonderful World of Search
Filed under: Infographic, Infographic Fridays, Updates — Tags: Infographic, search — Katherine Johnson @ Friday, October 21st, 2011Released in Q2 this year, TechKing’s Infographic takes a look at the Top 10 countries on the internet and their Top 5 Searches for 2011.
There is a bit of variety in the types of Searches for each country but there is one common theme – social media. (more…)
Google Senior Management Event Wrap Up
Filed under: Conferences, Updates — Tags: Google, google event, search, senior management, tour — Rodney Ip @ Thursday, October 20th, 2011A perk of working at Outrider is that we get to visit the cool Google head office in Pyrmont for various educational and networking events. Conveniently, their offices are located directly across the road from the Star City Casino! This week, myself and a colleague had the pleasure of attending the casino… I mean, Google’s head office, for an event aimed at assisting advertisers in increasing the effectiveness of their ads. (more…)
Use Mobile Display To Maximise Returns For Your Online Retail Business
Filed under: Adwords, Display Network, Mobile, News, Research, Updates — Tags: Display, google adwords, google mobile, Mobile, mobile search, search — Leena Chamoli @ Thursday, May 19th, 2011These days, I’m sure if you ran into somebody from Google they would do their best to make you believe that mobile is the next big thing to happen in the world of online marketing. And there definitely is a strong reason why you should start to take note.
The number of mobile Internet users is growing at an incredible rate. Consumers are increasingly reliant on their mobile devices for information while they are on the go, be it on a train or bus, reading news articles, checking sports scores, or searching for nearby restaurants or movies.
Personalisation’s Effect On Searches
Filed under: Google, SEO, Updates — Tags: Personalisation, Personalization, search, SEO — Liz Koch @ Tuesday, March 29th, 2011It’s all about personalisation in the search field these days. I mean, it’s “all about” a lot of things in the search field, but personalisation’s a big one right now. Personalisation was discussed at length at SES’s “Search: Where to Next?” session in New York this week, and leaves a lot of people wondering, what does it mean for the future of search? (more…)
Synergy between Display and Search – what you really need to know!
Filed under: Adwords, Display Network, Paid Search, Updates — Tags: Display, google search, search, sem — Leena Chamoli @ Monday, March 21st, 2011
“Search gives me ROI. What can Display give me?”
I’m sure, you might have heard this many times from clients – who are all so focussed on their search ROI, Cost Per Acquisition or Return On Ad Spend. I can empathise that it’s not always easy to tell them – “No, you really should trial display/banner advertising as it can positively impact your search ROI”. (more…)
IDNs and the Potential Impact on Search
Filed under: Updates — Tags: IDN, international domain name, Paid Search, search, SEO — Ian Lavelle @ Tuesday, November 10th, 2009It was announced by ICANN (Internet Corporation for Assigned Names and Numbers) this week that International Domain Names (IDNs) are to be made available by early to mid 2010. IDNs will allow for registration of domain names that do not use the latin alphabet, instead using local language characters, for example Chinese or Arabic. ICANN chairman Peter Dengate Thrush described the new system as “the biggest technical change to the Internet since it was created four decades ago”.
Study on Interplay of Social Media and Search
Filed under: Research — Tags: groupm, Paid Search, Research, search, search behaviour, social media — Poorani Prithiviraj @ Thursday, October 8th, 2009On the 6th of October, GroupM Search, comScore and M80 revealed their study on how Social Media plays an intertwined role with search marketing, predominately in the Paid Search arena. The purpose of this study was to explore the connection between social media and its influences on search behaviour. Evidently the results from the research unveiled a dramatic correlation, whereby influenced brands discovered through social media saw a positive impact on their paid search activity, including lower-funnel searches (long tail searches) and increased paid search click-through-rates (CTR).
To put the whole study into a little more perspective, GroupM and the team looked at the background and opportunities between Social Media and Search to identify synergies. The plan was to explore:
- When consumers are exposed to social media and influenced social media, are they more likely to search, and, when they do, more likely to engage?
- Does social media exposure influence search behaviour by driving search queries further down the purchase funnel where consumers are more likely to convert?
- Is there a synergy between influenced social media and search marketing that drives better performance than search only? (more…)
