Can Foreign and Local Language work together in Search?
Filed under: Paid Search — Tags: foreign, language, Paid Search, ppc, sem — mefi_fifita @ Wednesday, April 14th, 2010We all know that Yahoo and Google are the leading search engines in the world. We all know as agencies using these search engines there would be trial and error as to how we should run our campaigns for our clients.
All of you may agree that however we set up our campaigns in English for clients, everything from keywords to creative, match type and negatives must be relevant to the product or services. Same applies in a foreign language like Chinese, Japanese and Korean etc.
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Google’s New Trademark Policy
Filed under: Google, Updates — Tags: APAC, brand protection, Google, Paid Search, sem, trademark policy — Robbie Hills @ Tuesday, May 19th, 2009What does Google’s new trademark policy mean for companies in APAC?
Well it more than likely means increased search spend for you. No prizes why Google changed it then.
What was previously the case across the majority of APAC was that when you registered your trademark keyword terms with Google it meant your competitors, affiliates or unauthorized resellers could not buy those terms nor have an ad triggered against it. (more…)
Reflections on Ad:Tech Sydney 2009
Filed under: Conferences — Tags: 2009, ad:tech, data portability, marketing, sem, SEO, social media, sydney, twitter — David Boyd @ Thursday, March 12th, 2009The Outrider Sydney team were amongst the record number of visitors at this year’s ad:tech Sydney. Here’s what our team are saying about the ad:tech presentations that they attended.
The Relevance Of Twitter
Having been on Twitter for about six months prior to this but really not participating I was really glad to go to this session.
Relevance of Twitter session
Twitter certainly is becoming a powerful medium online in the United States but the panel of speakers including Mike Hickinbotham of Telstra expect that Twitter will become more and more used and useful here in Australia as a means of engaging with real people and real customers.
The list of Australian brands on Twitter just keeps growing, making it harder to write off Twitter as a fad and more of a force. Household name brand including the ABC, AFL, BigPond, Domino’s Pizza, Fairfax, Jetstar, NRMA, Rio Tinto, Virgin Blue, Vodaphone and even Westpac are on Twitter. Certainly, time will tell if Twitter grows in its revelance here in Australia.
For those who didn’t attend but wish they did, check out speaker Laurel Papworth’s coverage of the session on her blog where she kindly includes the slideshow used for her part of the presentation. (more…)
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