Why you should invest in online marketing
Filed under: Updates — Tags: online marketing, sem, SEO, SMO — Patricia Uster @ Friday, December 23rd, 2011
There are many kinds of products to be bought on the Internet. The numbers of online stores to choose products from just keeps growing – sometimes you can buy a product from the e-commerce website of a local retailer, other times from an e-commerce website in a country on the other site of the world. The quantity of content online is so huge that it is easy to get frustrated and not know what online source you can trust. This is the landscape of the Internet which can be explained by two theories:
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Google’s search for relevance: How brand is seeing a comeback
Filed under: Google, Updates — Tags: brand reputation, Google, SEO — Chris @ Tuesday, October 11th, 2011We have all seen it, organic results for simple searches, returning domain names we never heard of before, all including keywords within the domain name, in order to get more clicks and traffic from being on page 1 of Google.
As with most search engine relevance indicators, the domain name has become a place to put keywords in, forgetting the essentials around marketing a business, namely building a brand. (more…)
Integrating Marketing Channels to Boost Your Multi Channel Strategy
Filed under: Conferences, Digital, online retail — Tags: digital marketing strategy, email marketing, integrated marketing, online retailers, sem, SEO, social media — Joshua Lee @ Wednesday, September 21st, 2011We are very excited to have Outrider’s very first guest blogpost in the lead up to the Online Retailer Sydney 2011 Conference!
Ben Liau, who will be speaking at the event, is a digital marketing enthusiast who specialises in developing digital marketing strategies. His forte includes SEO, SEM, email marketing, social media marketing, web analytics, & ecommerce. He is very passionate about online marketing and web start ups, and blogs about new updates and trends in the digital marketing world at www.digitalonlinestrategy.com . You can follow him on twitter @benliau . He is also the marketing manager at www.mooo.com.au
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Multi channel marketing for an online retailer is essential for reaching their valuable customers.
In this day and age a business cannot depend solely on one marketing channel; it needs to use the right mix of digital marketing techniques to be successful.
The key to being successful is to integrate your digital marketing channels for extra effectiveness and to boost your multi channel marketing strategy.
Here are 3 techniques that you can use to integrate your digital marketing channels to boost your multi channel marketing strategy. (more…)
AIMIA Event – Global Reviews Research Spotlight
Filed under: Conferences, News, Research, SEO, Updates — Tags: e-commerce, global reviews, online retail, SEO — Victor Navarro @ Monday, September 19th, 2011The recent research commissioned by Outrider Australia into online consumer purchase behaviour has delivered some very powerful insights into how Australian’s are researching and buying products online. As many of you know, some of the findings were presented at last weeks AIMIA sponsored event, Online Retail: Brand Engagement in a Multi-Channel Environment.
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‘Go Measure with Google Analytics’ Sydney Wrap-up
Filed under: Analytics, Google, Updates — Tags: Attribution Modelling, conversion funnel, Go Measure, google adwords, Google Analytics, Landing Page Optimisation, LPO, Multi Channel Attribution, Page Speed, SEO, Social Plugin Tracking — Ian Lavelle @ Friday, September 2nd, 2011Earlier this week, a few of my colleagues and I attended the ‘Go Measure with Google Analytics’ event in Sydney. In this post I will summarise some of the key learnings and take-aways that we got from what was a very interesting day indeed (forgive the lengthy post, I have a lot to cover… 
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The agenda gave insight into some of the speakers we would witness over the course of the day, including several of Google’s own, namely John Jersin (Google Analytics Product Manager from the US), Alex Speziali, Peter Evans and Dave Smith (Analytics Specialists for Google AU/NZ), and Timo Josten (Google Analytics Certified Partner Manager, APAC & EMEA). Also on the panel were several Google partners – Christian Bartens, Director of Datalicious; Daniel Rowan, GM of Internetrix, and Benjamin Mangold, Director of Loves Data (formerly Mangold Sengers), to offer their insight into some of the vast Google Analytics complexities.
Google Launches Extended Sitelinks
Filed under: Algorithm Changes, Google, SEO, Updates — Tags: Google, SEO, SEO Ranking Factors, sitelinks — Glen Smith @ Thursday, August 18th, 2011As you may have noticed over the last week or so, Google have been experimenting with extended sitelinks.
At Outrider we have been busy testing these sitelinks for various branded keywords for our clients. These new sitelinks have been appearing on and off since early last week, but now the official word from Google is that they are here to stay.
Below is an example of these extended sitelinks for the keyword term “Outrider”
Search Ranking Factors
Filed under: Google, Research, SEO — Tags: 2011 edition of the Search Engine Ranking Factors, Periodic Table of SEO Ranking Factors, SEO, SEO Ranking Factors, SEOmoz — Karen_Lewis @ Tuesday, June 21st, 2011The recent publication by searchengineland.com of the Periodic Table of SEO Ranking Factors has offered a great introduction to the basic concepts of SEO in the form of a funky infographic.
It offers those new to search engine marketing a good foundation on how to optimise a website and what needs to be considered – for example the architecture of the website i.e. can the site be easily crawled and if inbound links to your website are from trusted, quality websites will this aid your rankings? (more…)
Generic Top-Level Domains (gTLDs) and SEO
Filed under: Domain Names, News, SEO, Updates — Tags: Domain Names, dot anything, generic top-level domains, gTLDs, SEO — andryo @ Wednesday, June 8th, 2011What is gTLDs (Dot Anything)?
Worldwide Internet revolution is to be announced in June 2011, where web addresses will expand beyond dot com. Generic Top-Level Domains (dot anything) can be acquired for a price of $US185,000. Governments, businesses and entrepreneurs are expected to race to apply for popular Top-Level Domain names in a 60-day application window that will come after the official announcement. The first Top Level Domain names will likely be active mid next year. (more…)
New Google Analytics Tracking Code: Improves SEO and SEM?
Filed under: Analytics, News, SEO, Updates — Tags: asynchronous, aysnc, Google Analytics, SEO, tracking code, web analytics — Rodney Ip @ Tuesday, May 31st, 2011Those that haven’t signed up for Google Analytics in the last year may not have noticed that Google have updated their Google Analytics tracking code! The migration to the asynchronous (async) tracking code is probably the most significant change to the data collection mechanism of the analytics product since Google Analytics was launched in 2005 – for the first time allowing users to place the tracking code anywhere on the page without interfering with page load times.
The benefits of the new tracking code include: -
1. Faster page load times,
2. Increased accuracy in tracking of visitors,
3. Less page interruptions,
4. IMPROVED SEM AND SEO RESULTS!
Google’s “LIKE” for Search
Filed under: Google, Paid Search, SEO, Social Media — Tags: Google, Google Plus One, News, sem, SEO — Shad Bruce @ Thursday, April 7th, 2011Google in the US last week has introduced its latest experiment of the “+1” (plus one) button as part of Google search results. This allows you to see or apply a “+1” to the Organic Search results or Paid Search ads. This is not available on websites, yet.
