Personalisation’s Effect On Searches
Filed under: Google, SEO, Updates — Tags: Personalisation, Personalization, search, SEO — Liz Koch @ Tuesday, March 29th, 2011
It’s all about personalisation in the search field these days. I mean, it’s “all about” a lot of things in the search field, but personalisation’s a big one right now. Personalisation was discussed at length at SES’s “Search: Where to Next?” session in New York this week, and leaves a lot of people wondering, what does it mean for the future of search? (more…)
The Virtuous Circle: The Role of Search & Social Media in the Purchase Pathway.
Filed under: Paid Search, SEO, Social Media — Tags: groupm, groupm search, Paid Search, sem, SEO, social media — Katherine Johnson @ Wednesday, March 16th, 2011The purchase path has evolved – the consumer now has more avenues at their fingertips than ever before, where they can research, price compare, discover new brands and much, much more. In our dynamic industry what does this mean – for us, our clients, for your brand and more importantly for the customer & their behaviours? Where and how does Search fit in?
What made 2010 an interesting SEO year
Filed under: Facebook, Google, News, SEO, Search Engines, Social Media, Twitter, Updates, YouTube — Tags: algorithm, bing, blekko, duckduckgo, Facebook, Google, google algorithm change, google caffeine, google instant, google serps, linkbuilding, News, SEO, SMO, social media, twitter, update, YouTube — Chris @ Monday, January 10th, 20112010 has been a busy year for search engines, and it is becoming more and more important for them to provide the most relevant results, as the search volumes has been regularly increasing year on year.
Each year, there have been an increasing number of searches, more searchers, and those searchers do more searches themselves, so one thing is for sure: ranking well for key search terms is more important than ever.
Let’s have a look at the top changes search engines brought in 2010, in order for them to provide more relevant results and drive searchers to their site:
#1 Google drinks too much coffee and brings out the “caffeine” update
Know Your Numbers
Filed under: Adwords, Google, Keyword Research, Research, SEO, Updates — Tags: google adwords, google algorithm change, keyword research, SEO — Jeremy Beckett @ Thursday, October 14th, 2010”A politician uses statistics in the same way a drunkard uses a lamppost. Both use them for support, neither user them for illumination”.
Source: Attributed to various people from Winston Churchill to H.L. Mencken.
I love statistics and numbers, I really do. They can make you weep (bank balance), laugh (bank balance, again) or tear your hair out in frustration while being told “your call is important to us” (that’d be the bank balance again). Reading a set of numbers is just like reading a quality investigative news story: the facts are true; they tell a story which leads to a conclusion; and they back up the headline 100%.
To Microsite or not, that is the question
Filed under: Updates — Tags: Microsites, online strategy, SEO — mlawler @ Wednesday, July 21st, 2010Recent discussions around the local café espresso machine have centered on the SEO value of a microsite. It appears to be a divisive issue amongst SEOers and online strategists, even more so than the füßball table and the perennial argument of who lives in the Real World (SEOers) vs. who lives in the clouds (online strategists). So, let’s consider some of the reasons why one may venture down this thorny path and what the SEO implications may be…
Firstly Wikipedia describes Microsites as “a web design term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website. The microsite’s main landing page most likely has its own domain name or subdomain. This is also known as niche marketing.”
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Infographics: You’re Doing It Right + (Free Data Sheet)
Filed under: SEO — Tags: infographics, linkbuilding, SEO, social media, twitter — David Boyd @ Monday, July 5th, 2010We’ve been keeping tabs on infographics ever since the linkbuilding tactic came about in 2008, blogged on it a few times and its something we encourage clients to do.
So, after reading David Scoville’s post on SEO.com I decided it was time to share my research on infographics. Over the last few months I’ve compiled over 60 infographics, categorised them by topic, recorded the amount of external links they’ve earned and noted how many times it got retweeted. Is it a fad? I think not. Does it work? It can be an exceptionally good linkbuilding tactic … as you will see in the data we’ve put together.
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Faster, Faster!! Page Speed and How Your Site Ranks in Google
Filed under: Google, SEO — Tags: algorithm, Google, google algorithm change, google serps, SEO — Outrider Team @ Tuesday, January 19th, 2010There is a lot of talk in the traps about website page speed. Google (via Matt Cutts and Webmaster Tools) has openly stated that page speed will be a factor into the ranking algorithm for 2010 and will likely roll out with Caffeine – faster the better and you’ll be rewarded for it.
Google Webmaster tools have been reporting sample data from sites that have page speed issues (you can find this in the Labs section under Site Performance). Within Google Webmaster it also suggests the supplied Page Speed Firefox plug-in (installs as part of Firebug) should be used to get more accurate and full data. This has been available since July 2009 so I guess we have had plenty of notice. This is already in play for AdWords where page speed will affect your quality score.
Mash-Up of the Best Infographics for 2009
Filed under: Research, SEO, Social Media — Tags: infographics, link baiting, optimisation, SEO, social media, visualisation — Poorani Prithiviraj @ Monday, November 23rd, 2009Over the past couple of weeks, while I’ve been researching Search related stats and Social Media information; I have come across some ultra-cool Infographics that explain the most complicated scenarios through the use of visual mediums – usually these are images and videos.
Hence, the cliche of “a picture speaks a thousand words” is definitely true in this case, especially in the world of Search and Social Media. So I decided to share some of these cool Infographics with you and to show how powerful they can be for SEO.
This was definitely at the top of my list for the best Infographics. The whole idea of simplifying an incredibly complex situation such as the credit crunch was illustrated incredibly well. Not only did this allow people to understand what really happened with the current credit crisis, but the use of pictures, and a well deployed Vimeo video, helped create a viral marketing spin on the whole thing. From an SEO perspective, the hub website, www.crisisofcredit.com, gained more than 18,500 links within 8 months and the Vimeo video gained 2.1 million views. In addition, iIf you also look at the SERPs for “the crisis of credit”, you’ll see that the 6 out of 10 results are all surrounding this original infographic, which is a great example of dominating the search engine results. (more…)
IDNs and the Potential Impact on Search
Filed under: Updates — Tags: IDN, international domain name, Paid Search, search, SEO — Ian Lavelle @ Tuesday, November 10th, 2009It was announced by ICANN (Internet Corporation for Assigned Names and Numbers) this week that International Domain Names (IDNs) are to be made available by early to mid 2010. IDNs will allow for registration of domain names that do not use the latin alphabet, instead using local language characters, for example Chinese or Arabic. ICANN chairman Peter Dengate Thrush described the new system as “the biggest technical change to the Internet since it was created four decades ago”.
Google Caffeine – What You Should Expect for the Beta
Filed under: Google, News, SEO, Updates — Tags: Google, google algorithm change, News, SEO — Outrider Team @ Wednesday, August 12th, 2009Over the last few days it was announced that Google will be making changes to its algorithm; a sizable modification which we may have not seen since the likes of Big Daddy and Jagger’s 1-3 in 2006.
Google has stated:
“For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.
Some parts of this system aren’t completely finished yet, so we’d welcome feedback on any issues you see.” (more…)
