Small business’s need to establish trust in the online community. Consumers may not know who you are – you need to ensure you’re ranking well and also offering a trustworthy product from a trustworthy source. This trust can be established through factors including the TLD component of a domain (i.e. “.com.au”) for the website which shows your business is Australian, as well as the inclusion of information such as addresses, phone numbers, and an ABN number.

Trust is just one tiny aspect of the actual user experience. How are you actually going to get the visitors to your site in the first place? (more…)