Infographic – Feed The Funnel with Social Media
Filed under: Facebook, Infographic, Infographic Fridays, Social Media — Tags: Facebook, Infographic, sales funnel, social media — Katherine Johnson @ Friday, February 3rd, 2012
How you should approach your sales funnel has changed due to the evolution of online and the explosion of Social Media. Social media has the ability to redefine how businesses interact and form relationships with current customers and potentials.
The infographic from Get satisfaction talks us through how you can feed your funnel:
Infographics – Use of Social Media & Facebook
Filed under: Facebook, Infographic, Infographic Fridays, Social Media — Tags: Facebook, Infographic, social media, use of social media — Katherine Johnson @ Friday, January 27th, 2012So, who do people friend on Facebook? It starts out with real life actual friends, then flows on to friends of friends, businesses & then randoms!
But what is it that gets you un-friended? Am sure we’ve all been there or given our friend list a cull every couple of years. It seems being offensive is the number one reason to become someone’s un-friend along with not being well known or trying to sell someone something. For me it’s more about interaction – if people don’t interact and am going through a cull they may or may not get removed.
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2012 Predictions
Filed under: Google, Social Media, Updates, bing — Tags: 2012 predictions, android, bing, cloud computing, Mobile, social media — Liz Koch @ Thursday, December 22nd, 2011Can you believe that 2011 is over?! Can you believe I’ve been living in Australia for more than a year now?! Me neither. But alas, it’s the end of the year, people! That means best-of lists and future predictions. I prefer the predictions. They’re more fun. And when you’re wrong, nothing bad happens. 
So, what’s going to happen next year?
Infographic – Socialising Your Brand
Filed under: Infographic, Infographic Fridays, Social Media, Updates — Tags: Infographic, social media, socialising your brand — Katherine Johnson @ Friday, December 9th, 2011Weber Shandwick collaborated with Forbes Insights to put together an infographic on socialising your brand, which is below for you to check out.
“The reality is that internal strategy, planning, cohesiveness and comfort in the digital space must come first if brand sociability is to even come at all.” (more…)
Infographic – Social Media Is A Fad?
Filed under: Infographic, Infographic Fridays, Social Media, Updates — Tags: Infographic, social media — Katherine Johnson @ Friday, November 25th, 2011In a world which has seen Social Media infiltrate pretty much most aspects of our lives (hands up whose parents are on Facebook? I know my mum is), there are still some who feel Social media doesn’t have a place in business. They see it as a passing fad and one they’re hoping disappears sooner rather than later.
This is a little naïve, and we’re not the only ones who think so! At the basic level, companies have their own Facebook pages, LinkedIn profiles and Twitter accounts. If you’re not “buying in” to Social media, you can be pretty certain your competitors are or will before long. (more…)
Infographic – Current State of Social Media
Filed under: Infographic, Infographic Fridays, Social Media, Updates — Tags: Infographic, social media — Katherine Johnson @ Friday, November 18th, 2011Social media is more powerful than ever.
Don’t believe us?
Here’s a nice infographic from One Lily Creative Agency which shows some solid stats from Socail media’s ‘Big Four’ – Facebook, Twitter, LinkedIn and Google+. (more…)
LinkedIn Raises The Bar With Company Status Updates
Filed under: LinkedIn, News, Social Media, brand reputation — Tags: LinkedIn, social media, social media platforms — Joshua Lee @ Friday, October 28th, 2011With research claims under it’s belt as the most important social network platform, LinkedIn just keeps getting better. The more recent feature announced earlier this month includes being able to post company status updates directly from your LinkedIn Company Page. It was the next logical step after LinkedIn News, really. In fact, I’m quite surprised that it’s taken this long for LinkedIn to add this functionality. (more…)
Think Auto with Google Wrap-up
Filed under: Google, Think Events, Updates — Tags: branding, Google, local search, mobile search, social media, think auto — Ian Lavelle @ Tuesday, October 18th, 2011A few of the team here at Outrider had the opportunity to attend Think Auto with Google Australia last week. The purpose of this blog post is to highlight some of the key points of interest from the session.
Integrating Marketing Channels to Boost Your Multi Channel Strategy
Filed under: Conferences, Digital, online retail — Tags: digital marketing strategy, email marketing, integrated marketing, online retailers, sem, SEO, social media — Joshua Lee @ Wednesday, September 21st, 2011We are very excited to have Outrider’s very first guest blogpost in the lead up to the Online Retailer Sydney 2011 Conference!
Ben Liau, who will be speaking at the event, is a digital marketing enthusiast who specialises in developing digital marketing strategies. His forte includes SEO, SEM, email marketing, social media marketing, web analytics, & ecommerce. He is very passionate about online marketing and web start ups, and blogs about new updates and trends in the digital marketing world at www.digitalonlinestrategy.com . You can follow him on twitter @benliau . He is also the marketing manager at www.mooo.com.au
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Multi channel marketing for an online retailer is essential for reaching their valuable customers.
In this day and age a business cannot depend solely on one marketing channel; it needs to use the right mix of digital marketing techniques to be successful.
The key to being successful is to integrate your digital marketing channels for extra effectiveness and to boost your multi channel marketing strategy.
Here are 3 techniques that you can use to integrate your digital marketing channels to boost your multi channel marketing strategy. (more…)
Facebook Check-in Deals – Making Facebook Work Harder for Your Business
Filed under: Facebook, Social Media — Tags: Facebook, social media — Ciara Levis @ Wednesday, April 13th, 2011Facebook recently announced its entrance to the online “deal of the day” market with the beta launch of Facebook Check-in Deals for iPhone, Android, or Windows Phone 7. This announcement follows the recent rapid expansion of daily deal sites such as Jumponit, Spreets, Scoopon, and Google’s failed attempt to purchase Groupon, the current market leader in daily deals, for a staggering USD $6 billion. (more…)
