Think Auto with Google Wrap-up
Filed under: Google, Think Events, Updates — Tags: branding, Google, local search, mobile search, social media, think auto — Ian Lavelle @ Tuesday, October 18th, 2011
A few of the team here at Outrider had the opportunity to attend Think Auto with Google Australia last week. The purpose of this blog post is to highlight some of the key points of interest from the session.
Integrating Marketing Channels to Boost Your Multi Channel Strategy
Filed under: Conferences, Digital, online retail — Tags: digital marketing strategy, email marketing, integrated marketing, online retailers, sem, SEO, social media — Joshua Lee @ Wednesday, September 21st, 2011We are very excited to have Outrider’s very first guest blogpost in the lead up to the Online Retailer Sydney 2011 Conference!
Ben Liau, who will be speaking at the event, is a digital marketing enthusiast who specialises in developing digital marketing strategies. His forte includes SEO, SEM, email marketing, social media marketing, web analytics, & ecommerce. He is very passionate about online marketing and web start ups, and blogs about new updates and trends in the digital marketing world at www.digitalonlinestrategy.com . You can follow him on twitter @benliau . He is also the marketing manager at www.mooo.com.au
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Multi channel marketing for an online retailer is essential for reaching their valuable customers.
In this day and age a business cannot depend solely on one marketing channel; it needs to use the right mix of digital marketing techniques to be successful.
The key to being successful is to integrate your digital marketing channels for extra effectiveness and to boost your multi channel marketing strategy.
Here are 3 techniques that you can use to integrate your digital marketing channels to boost your multi channel marketing strategy. (more…)
Facebook Check-in Deals – Making Facebook Work Harder for Your Business
Filed under: Facebook, Social Media — Tags: Facebook, social media — Ciara Levis @ Wednesday, April 13th, 2011Facebook recently announced its entrance to the online “deal of the day” market with the beta launch of Facebook Check-in Deals for iPhone, Android, or Windows Phone 7. This announcement follows the recent rapid expansion of daily deal sites such as Jumponit, Spreets, Scoopon, and Google’s failed attempt to purchase Groupon, the current market leader in daily deals, for a staggering USD $6 billion. (more…)
The Virtuous Circle: The Role of Search & Social Media in the Purchase Pathway.
Filed under: Paid Search, SEO, Social Media — Tags: groupm, groupm search, Paid Search, sem, SEO, social media — Katherine Johnson @ Wednesday, March 16th, 2011The purchase path has evolved – the consumer now has more avenues at their fingertips than ever before, where they can research, price compare, discover new brands and much, much more. In our dynamic industry what does this mean – for us, our clients, for your brand and more importantly for the customer & their behaviours? Where and how does Search fit in?
What made 2010 an interesting SEO year
Filed under: Facebook, Google, News, SEO, Search Engines, Social Media, Twitter, Updates, YouTube — Tags: algorithm, bing, blekko, duckduckgo, Facebook, Google, google algorithm change, google caffeine, google instant, google serps, linkbuilding, News, SEO, SMO, social media, twitter, update, YouTube — Chris @ Monday, January 10th, 20112010 has been a busy year for search engines, and it is becoming more and more important for them to provide the most relevant results, as the search volumes has been regularly increasing year on year.
Each year, there have been an increasing number of searches, more searchers, and those searchers do more searches themselves, so one thing is for sure: ranking well for key search terms is more important than ever.
Let’s have a look at the top changes search engines brought in 2010, in order for them to provide more relevant results and drive searchers to their site:
#1 Google drinks too much coffee and brings out the “caffeine” update
Facebook Launches Places to Enter the Geo-Location Market
Filed under: Facebook, Social Media — Tags: Facebook, News, social media, update — Joshua Lee @ Monday, August 30th, 2010Last week, Facebook announced the launch of its latest location product called Places. Similar to other location based social networking platforms such as Foursquare, Facebook Places allows people to “check-in” to an existing location or to add new locations to the platform through their smart phones.
When someone checks in at a place, for example a café or cinema, this shows up in that user’s news feed for their friends to see. Another feature is that it allows subsequent people who later visit the same location to see what their friends thought about the place or what they were doing at the time. Facebook Places goes a step further in social integration by helping to spot friends close by to your location. This gives people the opportunity to engage in spontaneous face to face meetings, and may have wider implications for local business marketing and privacy concerns.
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Infographics: You’re Doing It Right + (Free Data Sheet)
Filed under: SEO — Tags: infographics, linkbuilding, SEO, social media, twitter — David Boyd @ Monday, July 5th, 2010We’ve been keeping tabs on infographics ever since the linkbuilding tactic came about in 2008, blogged on it a few times and its something we encourage clients to do.
So, after reading David Scoville’s post on SEO.com I decided it was time to share my research on infographics. Over the last few months I’ve compiled over 60 infographics, categorised them by topic, recorded the amount of external links they’ve earned and noted how many times it got retweeted. Is it a fad? I think not. Does it work? It can be an exceptionally good linkbuilding tactic … as you will see in the data we’ve put together.
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“Self censoring” – a new social media trend?
Filed under: Social Media — Tags: facebook security, Search Engines, social media, social media platforms, twitter — Marcelo Silva @ Tuesday, May 18th, 2010What do social media and tattoos have in common? They’re both things you might live to regret!
At the end of 2009 the major search engines brokered deals with the larger social media players (i.e. Twitter), allowing them to index real time content and thus further embedding social information within search results.
Will consumers and businesses start trawling for information via the likes of Google and what will they come up with?
As we continue to live in the now, we tend to forget about the potential long term implications associated with Social Media. For example, a recent security flaw on Facebook highlighted that there is the potential to compromise private conversations.
Should consumer privacy concerns continue to mount; what are the implications to businesses? Will consumers tend to shy away from engaging with brands within Social Media platforms? How will consumer behaviour change? (more…)
Google makes a Buzz
Filed under: Google, Social Media — Tags: Buzz, Facebook, Google, social media, twitter — Simon Cole @ Tuesday, February 16th, 2010Google recently took their social offering one step further when they released Google Buzz, which integrates right into Gmail. It is similar to Twitter, but has more features and is more robust. Google have had limited success with social; Orkut, their own social networking site, only gained traction in Brazil and India and numerous other social tools such as Jaiku, Dodgeball, FriendConnect, OpenSocial and Latitude, haven’t had the impact Google would have liked.
Mash-Up of the Best Infographics for 2009
Filed under: Research, SEO, Social Media — Tags: infographics, link baiting, optimisation, SEO, social media, visualisation — Poorani Prithiviraj @ Monday, November 23rd, 2009Over the past couple of weeks, while I’ve been researching Search related stats and Social Media information; I have come across some ultra-cool Infographics that explain the most complicated scenarios through the use of visual mediums – usually these are images and videos.
Hence, the cliche of “a picture speaks a thousand words” is definitely true in this case, especially in the world of Search and Social Media. So I decided to share some of these cool Infographics with you and to show how powerful they can be for SEO.
This was definitely at the top of my list for the best Infographics. The whole idea of simplifying an incredibly complex situation such as the credit crunch was illustrated incredibly well. Not only did this allow people to understand what really happened with the current credit crisis, but the use of pictures, and a well deployed Vimeo video, helped create a viral marketing spin on the whole thing. From an SEO perspective, the hub website, www.crisisofcredit.com, gained more than 18,500 links within 8 months and the Vimeo video gained 2.1 million views. In addition, iIf you also look at the SERPs for “the crisis of credit”, you’ll see that the 6 out of 10 results are all surrounding this original infographic, which is a great example of dominating the search engine results. (more…)
