A topic that comes up quite often in SEO discussions is the merits of outbound linking, whether you should link to your competitors and if outbound links encourage visitors to leave your site. You should consider the user experience first and foremost when thinking about outbound links. If the link directs the user to relevant content that they would be interested in, then the link is worthwhile. If you’re worried about excessive loss of traffic through external links, then it makes sense to keep a close eye on the click activity around these links.

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