Infographics: You’re Doing It Right + (Free Data Sheet)

Filed under: SEO — Tags: , , , , — David Boyd @ Monday, July 5th, 2010

We’ve been keeping tabs on infographics ever since the linkbuilding tactic came about in 2008, blogged on it a few times and its something we encourage clients to do.

So, after reading David Scoville’s post on SEO.com I decided it was time to share my research on infographics. Over the last few months I’ve compiled over 60 infographics, categorised them by topic, recorded the amount of external links they’ve earned and noted how many times it got retweeted. Is it a fad? I think not. Does it work? It can be an exceptionally good linkbuilding tactic … as you will see in the data we’ve put together.
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“Self censoring” – a new social media trend?

Filed under: Social Media — Tags: , , , , — Marcelo Silva @ Tuesday, May 18th, 2010

What do social media and tattoos have in common? They’re both things you might live to regret!

At the end of 2009 the major search engines brokered deals with the larger social media players (i.e. Twitter), allowing them to index real time content and thus further embedding social information within search results.

Will consumers and businesses start trawling for information via the likes of Google and what will they come up with?

As we continue to live in the now, we tend to forget about the potential long term implications associated with Social Media. For example, a recent security flaw on Facebook highlighted that there is the potential to compromise private conversations.

Should consumer privacy concerns continue to mount; what are the implications to businesses? Will consumers tend to shy away from engaging with brands within Social Media platforms? How will consumer behaviour change? (more…)



Google makes a Buzz

Filed under: Google, Social Media — Tags: , , , , — Simon Cole @ Tuesday, February 16th, 2010

Google recently took their social offering one step further when they released Google Buzz, which integrates right into Gmail. It is similar to Twitter, but has more features and is more robust. Google have had limited success with social; Orkut, their own social networking site, only gained traction in Brazil and India and numerous other social tools such as Jaiku, Dodgeball, FriendConnect, OpenSocial and Latitude, haven’t had the impact Google would have liked.

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Twitter’s Trending Topics, Blog Posts and You

Filed under: Social Media, Updates — Tags: , , , , — Kate Reuvers @ Tuesday, April 7th, 2009

With the hundreds, if not thousands, of blog posts that are written each hour, how can you ensure that yours is going to be relevant, topical and interesting?

The beauty of social media is that all the information you need, to come up with an idea for a post, is at your fingertips. With a bit of research it’s relatively easy to find trending topics in your industry and, if you’re quick enough, hopefully capitalise on some quality traffic as well as being helpful to the community as a whole. (more…)



Reflections on Ad:Tech Sydney 2009

Filed under: Conferences — Tags: , , , , , , , , — David Boyd @ Thursday, March 12th, 2009

The Outrider Sydney team were amongst the record number of visitors at this year’s ad:tech Sydney. Here’s what our team are saying about the ad:tech presentations that they attended.

The Relevance Of Twitter

Having been on Twitter for about six months prior to this but really not participating I was really glad to go to this session.

Relevance of Twitter session

Relevance of Twitter session

Twitter certainly is becoming a powerful medium online in the United States but the panel of speakers including Mike Hickinbotham of Telstra expect that Twitter will become more and more used and useful here in Australia as a means of engaging with real people and real customers.

The list of Australian brands on Twitter just keeps growing, making it harder to write off Twitter as a fad and more of a force. Household name brand including the ABC, AFL, BigPond, Domino’s Pizza, Fairfax, Jetstar, NRMA, Rio Tinto, Virgin Blue, Vodaphone and even Westpac are on Twitter. Certainly, time will tell if Twitter grows in its revelance here in Australia.

For those who didn’t attend but wish they did, check out speaker Laurel Papworth’s coverage of the session on her blog where she kindly includes the slideshow used for her part of the presentation. (more…)