Understanding Mobile Keywords

January saw the introduction of the Google mobile keyword tool which allows AdWords users to access search volume specifically from mobile-device searches.

Essentially this tool is the first to make available effective keyword research for both PPC and SEO mobile campaigns.

At the moment Google does not provide this information to the publically available tool, so you must be logged into an AdWords account to see this information. (Note: you must have a mobile ad within your adgroup to be able to utilise this feature)

Access is as simple as logging into your AdWords account, accessing your mobile ad group and looking for the Keyword Tool link available near the top of the table illustrating campaign data.