Comments on: Using Search to Build Desire http://www.outrider.com.au/blog/using-search-to-build-desire/ Search news and related stories from Outrider Australia Mon, 30 Jan 2012 06:24:46 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jacqui Tourle http://www.outrider.com.au/blog/using-search-to-build-desire/comment-page-1/#comment-134 Jacqui Tourle Fri, 22 May 2009 07:01:26 +0000 http://www.outrider.com.au/blog/?p=282#comment-134 Hi Jordan, It can be really difficult to 'prove' but we've definitely seen it across many different clients. Colleagues have broken campaigns into stages of the search funnel and found that when capping budgets on the 'top of the funnel' it really does have a flow on effect to final conversion. It may be some time yet before search does get more recognition from this perspective but there is a lot of work being done in the market currently to get a better understanding of terms beyond the 'last click'. Hi Jordan,

It can be really difficult to ‘prove’ but we’ve definitely seen it across many different clients. Colleagues have broken campaigns into stages of the search funnel and found that when capping budgets on the ‘top of the funnel’ it really does have a flow on effect to final conversion.

It may be some time yet before search does get more recognition from this perspective but there is a lot of work being done in the market currently to get a better understanding of terms beyond the ‘last click’.

]]> By: Jordan http://www.outrider.com.au/blog/using-search-to-build-desire/comment-page-1/#comment-133 Jordan Fri, 22 May 2009 02:41:35 +0000 http://www.outrider.com.au/blog/?p=282#comment-133 I too have noticed brand searches go up when you increase broad search terms, the same with AdWords. I have a campaign that doesn't do very well in CTR but when I have it running, brand searches go up. It may be a bit to do with people refining their search based on what they see in the SERP. Nice aritcle. I too have noticed brand searches go up when you increase broad search terms, the same with AdWords. I have a campaign that doesn’t do very well in CTR but when I have it running, brand searches go up. It may be a bit to do with people refining their search based on what they see in the SERP.

Nice aritcle.

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