Comments on: Viral Videos and The SEO Payoff

By: Tracking Activity On Your Outbound Links using Google Analytics | Outrider Search Blog

Fri, 04 Sep 2009 01:59:43 +0000

[...] yesterday evening I tagged up one of our previous blog posts, David Boyd’s thought-provoking ‘Viral Videos and the SEO Payoff’. This particular post contains 6 links to YouTube videos in the second paragraph, the first of [...]

By: teinby

teinby — Mon, 10 Aug 2009 11:58:17 +0000

thank you! I really liked this post!

By: molamola

molamola — Sat, 08 Aug 2009 12:24:58 +0000

Didn’t understood the last part :s could you explain better please?

By: johnny

johnny — Fri, 07 Aug 2009 08:42:13 +0000

Hello. Thank you for this great info! Keep up the good job!

By: David Boyd

David Boyd — Tue, 04 Aug 2009 00:58:54 +0000

Nick, thank you for your comment. Your insights are really valuable into what works best when it comes to deploying the video and getting the best/highest amount of in-bound links.

By: Nick

Nick — Fri, 31 Jul 2009 16:26:26 +0000

Really good research, one or two of the “brand” campaigns you mention are our work.

IBL can work well through viral, works best if you support with accompanying text (include the URLs) to frame the communication objective behind the viral WHEN you distribute the content. For a “corporate” viral video that ends up on 25,000 sites, you’ll only get a small percentage including a URL.

More sites will include the URL, but ONLY if it continues the story/experience AND if this is of further social value to the audience.

Nick, goviral.com

By: David Boyd

David Boyd — Tue, 28 Jul 2009 02:16:45 +0000

Brian, thanks for your comment.

By: Brian

Brian — Mon, 27 Jul 2009 19:24:52 +0000

Clever article of yours…. not just the content of it, but how you kept us all on your page so long, giving you the credit, not youtube!!!!

10 out of 10

I’m more using this as an example as to why we should have more media on our sites.

By: Tyler LeCompte

Tyler LeCompte — Tue, 21 Jul 2009 14:57:11 +0000

Excellent post. There is an excellent opportunity for brands to benefit from their participation in online video. They have two major options for integrating Online Video into thir marketing mix. They can either 1.) have professionally produced content that is developed for the purposes of sticking with the overall marketing message of the brand (less risky, more control but usually fewer total views earned) or 2.) encourage their consumers to participate in user-generated video content (a more risky but larger reward proposition) through either a video contest or an on-going video platform. In order to effect a true “viral” success, brands must adopt the latter, encouraging their consumers to develop “branded videos” that integrate into their marketing message without seeming like a sales pitch.

In order to drive large amounts of participation and submissions, brands need to be prepared to incentivize the time/effort for these video producers by establishing either a grand prize (contest) or working with a viral video platform such as MeHype (http://www.mehype.com) or Poptent (http://www.poptent.com). Both are excellent examples of leading edge companies that have the brand AND the video producer in mind, trying to establish an open market system for viral videos while maintaining the Word of Mouth/Viral Marketing integrity for all involved.

Thanks again

my blog: http://blog.mehype.com
Twitter: @tylerlecompte
LinkedIn: http://www.linkedin.com/in/tylerlecompte

By: SEOKudos

SEOKudos — Tue, 21 Jul 2009 14:30:27 +0000

Viral Videos and The SEO Payoff…

Kudos for a great SEO article – Trackback from SEOKudos…