Outrider Appoints General Manager for Australia

May 21, 2008

Australia’s largest search marketing company, Outrider (formerly 24/7 Real Media Search; a division of Group M), today announced the appointment of Marcelo Silva as General Manager, Outrider Australia.

Silva joins Outrider from PayPal Australia, where he has been Head of Marketing since July 2005.

Before that, Silva was Marketing Manager at CareerOne and, earlier, Business Development and Marketing Manager for Yahoo! Australia Search Marketing.

Silva’s appointment to head Outrider’s local operations follows the relocation of Robbie Hills, CEO Group M Search Asia Pacific, to Singapore.

In welcoming Silva to Outrider Australia, Hills said: “Marcelo is well known and respected in our industry.

“He has deep online marketing experience gained at leading digital media businesses over a period of 12 years.

“He is the right person to take the reins at Outrider’s Australian operations as we continue to expand our market presence.”

Silva commented: “This is a fantastic opportunity and a great time to join Outrider Australia, with clients increasingly embracing online search as a marketing tool.

“I’m looking forward to working with the Outrider Australia team to build on its leadership position.”

Silva takes up his new role at Outrider Australia in June.

About Outrider

Outrider, formerly known as 24/7 Real Media in Australia, is a leading global search marketing agency, specialising in holistic, advanced search marketing strategies that are integrated with advertisers’ cross-channel media planning. Regarded for their thought leadership and recognised by Forrester Research as a leader in search strategy, management and client service strengths, Outrider provides integrated search marketing and consumer-driven media strategy at the global, national and local-market level to category-leading clients including: AT&T, Dell, AstraZeneca, Showtime, Microsoft, Chevron, Diageo and more. Services include: organic search, paid search, advanced search strategy (social search, mobile search, local search, video search and more), analytics, conversion services (website optimisation), creative services and consulting.

Outrider is a WPP company and a division of GroupM, WPP’s media buying and planning arm responsible for 30% of the world’s media buying. With North American headquarters in St. Louis, Mo., Outrider has offices in New York, Chicago, Seattle, and throughout the EMEA and APAC regions, creating a network of 30 global offices serving more than 40 countries.

For further information contact:

Marcelo Silva
General Manager
GroupM Search Australia

DID: +61 (0)2 8968 4045