GroupM China Appoints Search Marketing Head

March 31, 2009

Shanghai: GroupM China is pleased to announce that the Group has appointed Sara Ye to lead GroupM Search Marketing in China, with immediate effect.

Based in Beijing, Sara is responsible for the strategic and operational development of the Group's search marketing teams in China.

Sara brings a wealth of experience, knowledge and contacts from her 14 years in the advertising and marketing industry; more than half of which were spent in digital media and search marketing. Prior to joining GroupM, Sara spent four years at Google, first with the AdWords International team at Google's California headquarters and was later posted to Beijing to work on product marketing at Google China. Prior to Google, she was an Internet marketing consultant in San Francisco.

Sara started her career with J. Walter Thompson in Guangzhou, China.

Sara reports directly to Meg Wu, Managing Director, GroupM Interaction China, and to Robbie Hills, CEO, GroupM Search Marketing Asia Pacific.

"Our search marketing operations in China across MAXUS, Mediacom, Mediaedge:cia and Mindshare are growing at an ever increasing rate. Sara, with her mix of experience at Google, both in China and the USA, and at various advertising ting operations in China across Maxus, Mediacom, Mediaedge: cia and Mindshare are growing at an ever increasing rate. Sara with her mix of experience at Google, both in China and the USA, as well as many years experience at various advertising agencies will provide strong leadership and strategic guidance to our search and agency teams. We are looking forward to a very strong year in search marketing from China" said Robbie Hills.

"Sara's appointment will complete our total digital offering in search, mobile, content marketing and Internet advertising to our clients in China." commented Meg Wu.

Sara holds a PhD and an MBA from the University of Texas at Austin in the United States.

About GroupM China

GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia and MindShare.

GroupM employs more than a thousand people in nine cities across China. With total media billings in excess of USD 2.5 billion, GroupM is China's leading media communications group and the industry's biggest investor in syndicated and proprietary media research and optimization tool development.

For more information, please visit www.groupmchina.com.

Media Contact:
Swee Lynn Chong

+8621 2307 7701