Outrider's new business wins extend reach into Asia

April 24, 2008

Australia’s largest search marketing company Outrider (formerly 24/7 Real Media Search) has been appointed by PayPal and Tourism Victoria to provide search marketing services in Asian markets.

Outrider will provide SEM (search engine marketing) services to the eBay-owned PayPal and a full service SEM and SEO (search engine optimisation) for Tourism Victoria.

Pay Pal’s SEM services will include India, Korea, Hong Kong, Singapore, Taiwan, Thailand, Malaysia and Japan. Tourism Victoria work will be in China. “We already have a strong market presence in Australia and we are excited to see our business continuing to expand into Asia – a sign that clients are recognising the importance and growth of search as a marketing tool in the region. Our expertise and world-leading technology allows us to manage these SEO and SEM campaigns direct from our offices in Australia,” head of Outrider in Australia, CEO Group M Search Asia Pacific, Robbie Hills said.

The strength of Outrider’s SEO and SEM capabilities lies in its use of 24/7 Real Media’s innovative technology Decide DNA®, which has the capacity to manage languages which use Asian character sets (double-byte enabled), plus a specialised team with the expertise to run search campaigns in native languages. “Decide DNA is the world’s first and most comprehensive technology to integrate mobile search, paid search, paid inclusion, SEO and shopping feeds all within the one platform,” Hills added.

About Outrider

Outrider, formerly known as 24/7 Real Media in Australia, is a leading global search marketing agency, specialising in holistic, advanced search marketing strategies that are integrated with advertisers’ cross-channel media planning. Regarded for their thought leadership and recognised by Forrester Research as a leader in search strategy, management and client service strengths, Outrider provides integrated search marketing and consumer- driven media strategy at the global, national and local-market level to category-leading clients including: AT&T, Dell, AstraZeneca, Showtime, Microsoft, Chevron, Diageo and more. Services include: organic search, paid search, advanced search strategy (social search, mobile search, local search, video search and more), analytics, conversion services (website optimisation), creative services and consulting.

Outrider is a WPP company and a division of GroupM, WPP’s media buying and planning arm responsible for 30% of the world’s media buying. With North American headquarters in St. Louis, Mo., Outrider has offices in New York, Chicago, Seattle, and throughout the EMEA and APAC regions, creating a network of 30 global offices serving more than 40 countries.

For further information contact:

Marcelo Silva
General Manager
GroupM Search Australia

DID: +61 (0)2 8968 4045