Outrider wins Unilever search marketing

March 17, 2008

Australia’s largest search marketing company Outrider (formerly 24/7 Real Media Search) has been appointed as the exclusive search engine marketing company for fast moving consumer goods giant Unilever.

Outrider won the business in a competitive pitch and will provide full-service SEM/SEO services to Unilever, including detailed SEO (search engine optimisation) strategy, technology and implementation and a fully developed paid search strategy (SEM) across various brands.

Outrider will work to enhance search results for Unilever’s iconic brands, including Dove, Rexona, Impulse, Sunsilk, Vaseline, Lipton, Continental and Streets ice cream.

“Outrider’s strategy for the various Unilever Brands is not confined to just increasing clicks and site visits,” Outrider’s Managing Director Robbie Hills said. “The Unilever search strategy can be effectively used to build brand awareness and elevating the various brands and products to top of mind for consumers.

“We have unparalled global experience and expertise in SEM/SEO amongst our staff and their skills are complemented by our award-winning, locally developed technology Decide DNA.”

Unilever Digital Strategist Nicole Still said: “Search is the number one digital channel for consumers. Every brand’s marketing plans should include a search strategy, but the channel is complex and always changing. We needed a specialist search agency to help lead us in this channel.”

“Appointing a search agency to our agency roster is a Unilever first.”

“It will be critical for Outrider to work closely with our media agency Unimedia and our brand’s digital and mainstream agencies.”

“We are confident in Outrider and 24/7 Real Media’s search technology, leading SEM strategists and SEO consultants as well as its global capabilities in building awareness of Unilever’s brands.”

About Outrider

Outrider, formerly known as 24/7 Real Media in Australia, is a leading global search marketing agency, specialising in holistic, advanced search marketing strategies that are integrated with advertisers’ cross-channel media planning. Regarded for their thought leadership and recognised by Forrester Research as a leader in search strategy, management and client service strengths, Outrider provides integrated search marketing and consumer-driven media strategy at the global, national and local-market level to category-leading clients including: AT&T, Dell, AstraZeneca, Showtime, Microsoft, Chevron, Diageo and more. Services include: organic search, paid search, advanced search strategy (social search, mobile search, local search, video search and more), analytics, conversion services (website optimisation), creative services and consulting.

Outrider is a WPP company and a division of GroupM, WPP’s media buying and planning arm responsible for 30% of the world's media buying. With North American headquarters in St. Louis, Mo., Outrider has offices in New York, Chicago, Seattle, and throughout the EMEA and APAC regions, creating a network of 30 global offices serving more than 40 countries.

For further information contact:

Marcelo Silva
General Manager
GroupM Search Australia

DID: +61 (0)2 8968 4045