SEO Methodology

SEO drives high web ranking

In a competitive and crowded online world how do you get noticed? The Outrider SEO methodology centres on enabling your web pages to be indexed, and ranked in organic search engine results. To achieve ranking in the organic or natural search results, your site needs to be comprehensively indexed (for spiders to find as many pages as possible) and well optimised (each page needs to be very relevant to the topic on that page).

Ethical SEO practices increase prominence

Outrider SEO practices are based on ethical marketing (white hat SEO), where the focus is on enhancing the quality of website content and improving user experience. White hat SEO (rather than black hat SEO) also tends to produce more lasting, high-ranking results.

Results driven SEO methodology

Our SEO process is based on a proven model that we have developed and fine-tuned since 1997 and includes:

• Research and Analysis of your site
• Site Architecture(URL structure, HTML title tags, navigation, linking structure, HTTP header reviews).
• Content & Copywriting (Analysis of current content, mapping content with keyword focus, content workshops, ongoing content development).
• Online PR and Link Building (optimised content submitted to online PR distribution channels, bloggers, forums, ezines, etc)
• Management Reporting(daily, weekly, monthly vs. KPIs; traffic and conversion reports, and buzz monitoring).

The Outrider Methodology and SEO services are further supported by our advanced Search Marketing technology and SEO Training.

To improve your site ranking, or book an SEO training course, contact us today.