Buzz Monitoring! Understanding, Analysing and Acting on Word-of-Mouth

Buzz Monitoring, usually facilitated through Buzz tracking software, is the ability to see what people are publicly saying about your products or your brand inside social media spaces on the internet. Discussions about products and brands can appear in several different places on the internet such as Social networks, Forums, Blogs, News websites and Media Wiki’s. In a nut shell Buzz Monitoring gives you the ability to monitor, analyse and respond to users in the social media space.

What is social media?

• User-generated content: blogs, wikis, Twitter, Facebook groups, video & photo-sharing, forums, social networks
• A one-to-many conversation outside of traditional media.
• Grassroots and unregulated by any other form of media.
• Extremely fast-moving and sometimes viral influenced.
• The fastest growing sector on the internet, including: traffic volume, number of users, time spent online and information-sharing.

Do you know what people say about your brand in the social space?

With Buzz Monitoring, you have the ability to track a variety of attributes including brand presence, buzz (including the amount of commentary, and breakdown of positive and negative sentiment) and identify market influencers in the social space.

Buzz Monitoring allows you to track the following:

• Brand Web Presence
• The Amount of Buzz and its Sentiment
• Identify Key Market Influencers

By tracking the social “buzz” of your brand, you are able to measure the effectiveness of media spends, across all formats, and as a result compare the effects of various combinations, effectively tailoring specialist social media campaigns that target customers in their own social space.

Buzz Monitoring lets you listen to what people are saying in the social space!

Have you ever wondered if someone is portraying detrimental opinions about your brand or products? Buzz Monitoring allows you to detect, analyse and respond to the most influential people in your social backyard, allowing your brand to resolve potential issues before they get out of hand.

As an added value, social media activity can be integrated into your current search marketing campaigns and as a result can maximise your brand visibility online. An independent study by GroupM search found:

Pay Per Click (SEM) showed a 50 percent click through rate (CTR) increase in paid search when consumers were exposed to influenced social media marketing (SMM) and paid search (SEM). This revealed consumers exposed to social media are more likely to click on a brand’s paid search ad compared to those exposed to the brand’s paid search alone. Among searchers using a brand’s product name in the query, the click through rate (CTR) increased from 4.5 percent to 11.8 percent when users were exposed to both influenced social media and paid search around a brand.

In organic search engine optimisation (SEO), consumers searching on brand product terms who have been exposed to a brand’s social marketing campaign are 2.4x more likely to click on organic links leading to the advertiser’s site than the average user seeing a brand’s paid search ad alone.

Key Benefits of Buzz Monitoring

• Track conversations in real time! Receive positive and negative alerts about your brand and products.
• Watch measurable trends develop. - Identify trending topics about your industry.
• Find out the age, gender & location of your discussing audience.
• Compare positive and negative sentiments using customised reports & dashboards.
• Receive positive and negative alerts about your brand or specially your products from within social media.

What Outrider can offer your brand:

We provide expert consultancy on how to deliver the best results in the social space. As a result, Outrider can offer you the following:

• Custom social media strategies and provide costs based on responses or activity which is required in your space.
• Buzz monitoring tailored to your brands specific needs.
• Social media auditing.
• Social media workshops