Paid Inclusion (PI)

Paid Inclusion consists of submitting a feed of a client's content from their website directly into the Yahoo! search engine's index.

What Are The Benefits?

• Allows a site's deep content, or pages that are hard to be indexed, to be exposed in search engines.
• Listings appear in the main body of the search listings (SERPs) as opposed to paid or sponsored listing areas.
• PI listings are based on relevancy as opposed to pay driven. The most relevant pages to the user's search get the highest rank.
• PI allows you to place tens of thousands of listings into a search engine without managing keyword bidding.

Paid Inclusion Features:

• Guaranteed inclusion of content (NOT keyword driven).
• Rapid refresh of content.
• Control over appearance of Titles and Descriptions.
• Accountability through tracking and reporting.
• Pricing is fixed CPC based on rate card category.
• Requires > 1,000 URLs as a minimum.

PI is suitable for:

• Content management or database driven sites with search-unfriendly architecture.
• Sites with rapidly changing or seasonal content.
• Ecommerce sites with moderate to frequent inventory turnover.
• Brands needing rapid response to negative feedback or events.
• Any site seeking rapid organic area placement.