Social Media

Why invest in Social Media Marketing?

With Facebook reaching 75% of Australians, LinkedIn 6.55%, and 1.2 million people on Twitter, Social Media dominates the internet. Other figures reveal:

• Nearly 9.8 million Australians visited a social networking site in January 2011
• More than 78% of internet users in Australia sent or shared a photo or link via social media in March 2010
• 1 in 4 Australians are boycotting a product after reading negative comments
• 2 out of 5 online Australians now interact with companies via social media networking sites as of March 2010.
• 9 out of 10 Australian internet users (86%) look for fellow internet users' opinions and information about products, services and brands.

This means if you want to reach your audience, influence them, and market to them, you have to communicate with them in their preferred medium.

It also means social media provides an amazing opportunity to listen in on the conversation. It's free market research providing insight into how to build brand loyalty, increase profits, and protect your company's brand reputation.

With more than half of consumers saying they would welcome a response from organisations through social media, it's time to take social media seriously.

Limited time to focus on social media?

Like most companies, your in-house marketing resources are stretched, yet successful social media marketing requires committed effort and resources. This is where Outrider, an experienced online marketing agency, can help

Our social media services are extensive, covering:

• Social Media Consultancy
• Social Media Workshops
• Social Media Buzz Monitoring

To find out more, or to speak with our Social Media specialists, contact us today.