Social Media Monitoring

The Buzz – what are they saying about you?

The most important aspect of effective social media engagement is to listen first. It’s more than likely your customers, competitors, employees and critics are talking about you on their social network and you want to know whose talking to whom, and what are they talking about?

Only then can you engage with all of these stakeholders effectively across the social web.

This is where social media monitoring identifies both your detractors, influencers and brand evangelists . Importantly social media monitoring also identifies the right platforms that you need to engage in.

Listen, measure and engage in conversation

Outrider uses a variety of social media tools, including Radian6 (social media monitoring software), which tracks mentions across over 150 million social media sites and sources. Importantly it filters out irrelevant data, and you can explore real-time results on an interactive dashboard. Results are presented in a meaningful way, helping you take the right action.

Outrider social media training will also help you to effectively integrate and manage social conversation within your overall marketing mix.

Tailored to suit your organisation’s requirements, Social Media education covers:

The objective is to highlight brand sentiment and identify specific opportunities for your business to engage in the social space.

Our Social Media Monitoring service can also be integrated into our SEO Services to assist in identifying specific link building opportunities.

We also provide you with buzz monitoring reports which outline conversations, brand sentiment, media types, and specific recommendations regarding engagement.

To find out more about buzz monitoring, contact us today .